A Naasre guide / 8 min read
What should a business website actually do?
A practical guide to the work a website should do before, during and after a customer decides to contact, book or buy.
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Guides for running
your business online.
Naasre writes about websites, bookings, payments, customer systems and the decisions behind them.
A Naasre guide / 6 min read
How much does a website cost in South Africa?
A practical explanation of website pricing, what changes the scope and what a business should ask before accepting a quote.
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A Naasre guide / 5 min read
Does a small business need a website if it has social media?
How a business website and social profiles play different roles in discovery, trust and customer action.
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A Naasre guide / 5 min read
How to explain the website you need without writing a technical brief
The business information and references a web team needs, even when the client cannot describe a layout or technical solution.
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A Naasre guide / 5 min read
How a Google Business Profile and website work together
The different jobs of a local business profile and an owned website, plus the information that should stay consistent.
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A Naasre guide / 6 min read
What is business process automation?
A plain-language guide to automating repetitive business work without automating decisions that still need people.
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A Naasre guide / 9 min read
Beyond chatbots: how AI decision support can help SMEs make better decisions
A grounded look at AI decision support systems, where they can help an SME and what must be in place before a business should trust the output.
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A Naasre guide / 7 min read
AI website builder vs web design agency: which should you choose?
A practical comparison of self-service AI website builders, freelance website coders and full web design agencies for South African businesses.
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